Selling What’s Left of Our Soul – Vancouver Seeking More Corporate Labels

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“Vancouver has launched a new initiative to develop an inventory of its assets – everything from buildings and cars to its awards programs and even its website – that could make good candidates for sponsorship and naming rights.
The Vancouver consultant is being asked to look at the policies in other cities and then “develop the criteria to identify all marketable components (i.e. programs and facilities) associated with those assets and determine the type of sponsorships that can be leveraged, such as naming rights for a facility.” In addition, it will need to explain why some assets are not appropriate for naming rights or sponsorships.
The final report is supposed to “provide the City with realistic revenue projections and return on investment based on various sponsorship/agreement terms (e.g. 5, 10, 15, 20 years)” and “suggest how the city can maximize the market value of these assets or potential revenues via targeted sponsorships and bundling.”

– from ‘Vancouver to develop list of assets eligible for sponsorship, naming rights’, Frances Bula, G&M, 18 Nov 2016

14 responses to “Selling What’s Left of Our Soul – Vancouver Seeking More Corporate Labels

  1. Oh calm down.

    Calling something the Staples Center or the Starbucks Grounds (ha) is not tantamount to the sale of your soul.

    What it is is an unexploited revenue source.

    Revenue that can be spent on schools, homeless shelters, womens’ shelters, and anti-poverty initiatives.

    Or do we have so much already allocated to those causes that we should ask the big corporations to keep their money?

    • [G&M] – On B.C.’s farmland, mega-mansions and speculators reap the rewards of lucrative tax breaks: Investors and speculators are taking prime agricultural land out of production – and sometimes erecting palatial mega-mansions on the landscape – as the B.C. government’s outdated tax system allows them to exploit incentives intended only for those who farm. Kathy Tomlinson reports

      …” Dozens of huge new mansions – some sitting empty – are changing the landscape of prime farmland in suburban Vancouver. Some are among the 122 agricultural properties in the area that changed hands for more than $2-million – apiece – between August, 2015, and last July.

      These farms sold for a total of $449-million, while the province pegs their taxable value at just over one-tenth of that: $52-million. That is because, under provincial law, the value of farmland is judged by how good the soil is, not what an investor will pay for it.”…

      http://www.theglobeandmail.com/news/british-columbia/farmland-and-real-estate-in-british-columbia/article32923810/

  2. Behind the scenes, government finances are a disaster. We were notified of this when the auditor general would not sign off on the budget a few years back. The “BC’s strong economy” meme is a lie. Just walk down any street or mall hallway and count the number of empty stores.

  3. In many countries, land grabbing or land banking is illegal.
    And to discourage speculators from acquiring land and to deliberately hold it and wait for prices to increase in the future before profiteering it at an exhorbitant return, there are laws and regulations in place that can send them to jail for a long time.

    Back to the topic, if all else fail then resorting to corporate handouts and risking corruption of the soul need not necessarily go hand-in-hand.
    There are other ways to balance the budget, but might hurt the cozy relationship especially if they are big donors. Levy a hefty penalty for land purchased and not developed within 12 months. Similarly, impose a fine of 8% to 24% for for unsold units held by the developers 1-to-3 years after the development had obtained its temporary occupancy permits.

  4. This city is completely branded by Greedy Jim. His vile billboards are everywhere.

    If you buy any of his products/services, or from the corporations that advertise with him, you’re letting a billionaire lift his leg – a pathologically aggressive used car salesman that took over Neon Products; which gave him the waterfall of cash to dominate – an economic bully.

    Our family, categorically, buys nothing from him, or his advertisers.

  5. 2781 27th Ave: sold Feb. 2015 for $825K – resold June 2016 for $1.225M – exactly $400K up in 1 year, 3 months = $5,945/week for 67 weeks; $849.00/day for 471 days. Now under construction – curious to see if it’s a spec build.

  6. money-laundering report – The province original version (2016 November 17) with only one photo

    translated version – with additional 2 photos that even the illiterates can understand

  7. Telus World of Science still teaches science. My kids call it Science World. Maybe we should just take the money and use it to build houses for at-need families.

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