“When Ashley Smith, a 27-year-old realtor in Vancouver, gets a new listing she tweets out the details to her followers and posts the property’s profile on her Facebook page.
And shortly, once her new website is up and running, Smith, who previously worked in the Langley/Surrey property market, will also run a blog to promote her listings and broadcast her thoughts on trends and housing opportunities in the Greater Vancouver area.
A few years ago, a For Sale sign on the property and some New Listing flyers dropped on the doorways of neighbours might have sufficed. But today’s consumers are better informed, connected and tech-savvy. And they expect the same from their realtors.”
– from ‘B.C. Realtors increasingly embracing social media and the web to stay ahead of the pack’, Cassidy Oliver, The Province, 15 Jun 2012 [hat-tip paul S]
It is natural that realtors should be using social media to promote business.
In fact, it would be welcome for BC realtors to use technology to inform consumers even more, in particular, to share data that they have on the market, such as the sales history of each specific property, a la Zillow in the US.
This article is also a reminder that young people continue to be attracted to realty as a career; this is understandable given the strength of the market over the last decade, but it is also an example of the misallocation of resources caused by the speculative mania in housing. There are more than 11,000 realtors in the Greater Vancouver area, up from 6,500 in 2002, and the highest number on record.
A chart from 2010. Membership is now >11,000 [as per REBGV]: