“Three actors are living inside a glass structure at the Surrey Central City Mall, with just about all their movements broadcast on the internet and watched by passers-by. They are acting in a 450-hour live, online video “drama,” 10 hours per day, over the next six weeks.
But it’s not a reality show, or pure drama. It’s all part of a unique commercial effort to sell real estate.”
– CBC.ca, 26 Mar 2012
On the CBC video clip:
Announcer1: “The show isn’t really about reality, it’s about selling real estate.”
Announcer2: “The action takes place in a very small condo, with sliding doors and walls.”
Morrison: “… so that people could see the floor plan in action.”
Announcer2: “Sure it’s an obvious marketing ploy to get the media’s attention, but, hey, cheap stunts make the news all the time, why not now?”
Well, we lost the Playhouse a few weeks back…
Interesting on a few levels:
1. RE promos saturate local spaces/psyches.
2. ‘Reality’ TV and ‘Real’ Estate: how ‘Real’ is it?
3. When you buy RE in Vancouver, are you stepping into a role?
4. CBC being an instrument of the hype while commenting on that at the same time (“We know this is wrong but we just can’t help ourselves”).