“They walked. You win.” – “I don’t think I’d be telling everyone about this little sales problem!”

‘Judy in Langley’ sent this to VREAA by e-mail 10 Dec 2010
“A recent ad that I’ve seen twice now in the Langley Advance:
“They walked. You win. … Get ready for this unprecedented opportunity to save. Calera at Clayton Village has 16 homes where non-refundable deposits were paid but the sales didn’t complete, and the buyers walked away. …”
This ad presents this as a great deal, a one-day only sale.
“… and thanks to a previous buyer’s deposit, it could be yours for a lot less.”
They’re giving you a discount equal to the previously paid deposit? Plus, they’re including the property tax and maintenance fees for a year – must be desperate. I’m shocked that so many buyers walked away from their deposits in this new condo complex. This is a bad sign, not a good thing as the spin would like you to believe. I don’t think I’d be telling everyone about this little sales problem!”

2 responses to ““They walked. You win.” – “I don’t think I’d be telling everyone about this little sales problem!”

  1. Good marketing campaign. Will probably win a rennie award or something.

    Was talking to a do worker who was living in Vancouver 20 years ago and recalled a campaign for the newly built Fraser Pointe apartments at Kerr and SE Marine Drive. Slogan: “If you bought here you’d be home by now”.

    The oldies are the goodies.

  2. and that is still true, instead of driving all the way to … Hope.

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