The poster boy for the Vancouver RE boom has now come up with a poster that may well end up becoming the ultimate ironic visual anecdote.  Vancouver condo marketer Bob Rennie explains its meaning, and ‘rentah’ comments. This from Bob Rennie, BC Business magazine, 2 Sept 2009

“On the exterior walls of my new offices in Chinatown, I’ve installed a 23-metre neon work of art by Britain’s Martin Creed. It reads, EVERYTHING IS GOING TO BE ALRIGHT. And it will. Yes, we boomers are on the downward side of our peak earning years. Yes, we’ve experienced the biggest financial collapse in our lifetime. We will have to institute dramatic changes in how we entertain ourselves, where and how we travel, what we drive, where we live and how we ultimately pass on wealth to our children. For the enterprising business person, there are many opportunities out there to capitalize on this new reality. But for those praying for a return to yesterday, forget it. It’s gone.”

This from  rentah, in the comment section of the same article, 11 Sep 2009 18:04

“Interesting. I’d say that Rennie has COMPLETELY misread Martin Creed’s work. He’s purchased it as a giant Hallmark Card, when it’s actually intended as an ironic warning. (Perhaps everything is NOT going to be alright.) Here [follow] some more works by Creed:
Ask yourself… “Is it the artist’s intention for me to take these works literally?”
Then think about what Rennie is doing.”

Update 16 Dec 2009:
Ironically, the ‘Everything Is Going To Be Alright’ piece was previously installed in that other bastion of real estate strength, Detroit. And it was later changed to ‘Nothing Will Be Alright’. Somehow, I can’t see Vancouver sensibilities being capable of handling all this irony. Imagine ‘Nothing Will Be Alright’ on Rennie’s building in Chinatown. No, neither can I. -vreaa.

Discussed at booooooom.com, with this comment from HFRY 11 Dec 2009: “DETROIT Museum of Contemporary Art had this first by Martin Creed. Then it got changed to ‘Nothing Will Be Alright’ ! think about it.”


  1. But everything really is going to be alright – for Bob Rennie, anyways! He got all your money!

  2. Billboards announcing “Everything is going to be alright” usually portend imminent disaster.

  3. “Don’t Panic” : Douglas Adams (Hitchhiker’s Guide to the Galaxy”

  4. Everything is more than alright for a weasly, slick marketer like Renee, who dupes dipsticks into buying dinky little overpriced leaky condos

  5. I guess it just goes to show you can’t buy taste or class…

  6. Reality does not apply to Vancouver.
    Vancouver is exceptional.
    It’s a bit like American exceptionalism, but better.
    Vancouver exceptionalism.
    God is on our side.

  7. Pingback: Everything is going to be alright « A lot to get your head round

  8. rennie does not move the market at all. He merely offers listed product. If there are buyers willing to pay it works, if not the price falls. Supply-side Ec 101

  9. Vancouver: den of Nietzsche’s last men.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s