Excessively Indulgent Expensive Fast Food And Its Relationship To Asset Bubbles

“A small storefront on Vancouver’s Granville Street is the home of a rare gourmet treat — the $100 hot dog.
And it could soon be in a small storefront near you.
Dougie Dog is owned and operated by Dougie Luv, who is as ambitious as some of his menu items are exotic.
“We want to expand across the country, we want to share the love,” said Luv. “Why should Vancouver be the only place with the greatest hot dog in the world?”
So, what’s with the $100 doggie, Dougie?
Luv explains that this is no ballpark tube steak. It contains Bratwurst, Kobe beef, truffle oil, a dribble of $2,000 cognac and some Atlantic lobster.”

- from ‘$100 hot dog on Vancouver menu’. CBC, 24 Jan 2012

Reminiscent of:
“In what might now be forever known as the “War of the Burger Prices”, the Wall Street Burger Shoppe has just raised the price of their burger to $175, to ensure their place as New York’s most expensive burger. And no, you’re not seeing things. The (burger) is sparkly and gold because their burger is topped with gold leaves. According to Reuters:
The burger, created by chef and co-owner Kevin O’Connell, seeks to justify its price with a Kobe beef patty, lots of black truffles, seared foie gras, aged Gruyere cheese, wild mushrooms and flecks of gold leaf on a brioche bun.”

- ‘America’s most expensive burgers’, Huffington Post, 28 May 2008, shortly before Wall Street imploded.

File under: Socionomics.
We’re sure that industrious readers could find us examples of similar flavour excesses from 1999 and 1929. – vreaa

23 Responses to Excessively Indulgent Expensive Fast Food And Its Relationship To Asset Bubbles

  1. Buy a condo, get a free hotdog, ’nuff said.

  2. Paying exorbitant prices for superficially enhanced versions of inferior products. How about cars? http://riceorama.com/

  3. CanuckDownUnder

    Burning to burn money on hot dogs than burn money on rent:

  4. I am sure there are some outrageously priced pet related products and services out there.

    • Royce McCutcheon

      Lots of can collector types march up and down the alleys near me. There’s also a pet spa nearby. My hope is to one day have my camera at the ready when there’s a guy pushing a shopping cart past the window of the pet spa, where you can sometimes see things like a Weimaraner on a treadmill being cooled down by someone giving it a drink from a water bottle.

    • You don’t have to go very far for that… There is a store full of these products in Yaletown!

      http://www.barkingbabies.com/

  5. The proverbial stainless steel granite hot dog. You’re still likely eating ass underneath it all.

  6. And the Wall St. Burger Shoppe? “Tanya Dwyer, lawyer for chef and owner Kevin O’Connell, told Crain’s the restaurant was losing money. The restaurant owes about $500,000, mostly to its landlord and the state, Crain’s reported.

    Speaking as a visitor to your fair city, Japadog FTW!

  7. I read about that $100 hotdog yesterday and thought that this was yet one more sign that things have gotten ridiculously unsustainable. Or is that unsustainably ridiculous?

  8. southseacompany

    Hot dog’s not worth $100 until someone buys it for $100.
    No mention of any buyers.

  9. So, in an insane bit of procrastination, I went and looked at the HuffPo link which featured three expensive burgers, and then tracked down the crazy fast food. The Wall Street Burger Shoppe with the $175 burger is closed.

    The DB Bistro burger for $150- is still offered, but also offers $32- and $75- versions, the difference appearing to be the number of black truffles are put on the burger.

    There’s also a $5000- burger (with an expensive bottle of wine thrown in) still available in Vegas.

    I wonder if the restaurants have some tally of how often these are ordered. That $5000- burger seems to me a bad idea even if you’ve got money to burn – how fresh are ingredients that rarely get used?

    • As a side note, look how long DB Bistro (and it’s $28 burger) survived in Vancouver. Daniel Boulud (among others) bought into the hype about Vancouver and quickly found out it wasn’t even remotely close to being a major league city like NYC or HK (the only city with more expensive RE than Vanc). Bubbles are typically formed when fantasy becomes reality. Well, I’d say we are long overdue for a major reality check.

  10. This is why I don’t get too jealous of people with money – many do pretty stupid things with it.

    r

  11. Pingback: The $100 Hot Dog: Enough Already « Price Tags

  12. The $100 hotdog is yet another example of how insane the RE market in Vancouver has become. Bull markets climb a wall of worry, bubbles happen in moments of euphoria when everyone says, “It’ll only keep going up.”

    I wonder how many home-equity pseudo-rich have sampled the $100 hotdog? Maybe they had to take out a HELOC to buy the hotdog? Just think, that hotdog is now amortized over 30 years.

  13. As a cook who has sampled every one of those ingredients, I can safely say there’s no way that dog cost anything more then 30 bucks to make, tops tops. Note that it doesn’t contain truffles, but truffle OIL. You can get half a litre of good truffle oil for maybe 20 bucks.

    Atlantic lobster was probably vacu-packed and shipped. It’s not as cheap as in 2008 but it’s still 10 bucks a pound. I can buy a lobster roll, which is basically a lobster hotdog in a bun, for around 12 bucks out here.

    It’s all overhyped ingredients combined in a way that sounds really pretentious and unpleasant.

    • Yeah, the bratwurst-beef-lobster-combo-mouthful sounds really… ridiculous.
      Only a culinary moron is going to think that makes sense.
      Like listening to rock, jazz, and classical, all at the same time.

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