From CBC news article (online and video), 9 Mar 2011 [hat-tip Nemesis] -
“Leah Hendry now with how changing your house number, could help you get lucky. An increasing number of Vancouver homeowners are changing the numbers in their property addresses — to attract either good luck or Chinese homebuyers. For $676 you can apply to change your address.”
“The number four may seem innocuous, but for some cultures the word sounds similar to the word for death. “In Chinese, it is pronounced as sssss, and the Chinese [word for] death is zssss,” said Vancouver realtor Alec Zhang. “That is why people do not like the four.” A number ending in four is especially avoided, he said.”
Linda Wener had her home on the market for five weeks before it sold for well below her asking price. Her house number was 3364. “I just never even thought of it,” said Wener. “Somebody said it was ‘bad.’ I said, ‘It’s what it is.’”
The number could have been a factor in how the sale went. “If you keep this number, it may reduce your house value by two, three, even five per cent. If you can change the number to 3468 or 3466, that would be a perfect number for Chinese buyers. “
Vancouver realtor Wayne Hamill says spending $676 to change his house number was a good investment. “8s tend to get a little more attention than houses that don’t, they get a lot more attention than houses with 4s in them”
“We’ve had 8 (address change requests) just in the first week of March.” [That's gotta be a good sign! -ed.]
Comment: We’ll call this what it is: Primitive superstition; magical thinking; false belief.
Just the kind of lunacy one would expect to make the news and alter behaviour when the herd is running crazy. Animal spirits are pulsing.
Next up: Exorcise your basement. -vreaa