Realtor Turf War – “Warning! Don’t use a part-time agent.”

Usually we expect to see this kind of in-fighting over commissions in a descending market, when customers and sales are drying up. Perhaps these guys are a leading indicator. -vreaa

The real-estate industry is no longer only battling with the Competition Bureau. It is now fighting amongst itself, with one of the country’s largest firms starting a campaign against part-time agents.

From ‘Re/Max starts campaign against part-time agents’, by Garry Marr, Financial Post, 30 Mar 2010“Michael Polzler, head of Re/Max Ontario-Atlantic Canada, launched a new offensive this week with an advertising blitz in the greater Toronto area that says: “Warning! Don’t use a part-time agent.” The campaign follows a letter Mr. Polzler paid to have printed in The Real Estate Magazine, an industry publication. In the letter, he declares it’s time to “take back the industry” and calls for the creation of new requirements for agents such as increased education, a one-year apprenticeship program and a referral program that would allow inactive realtors to transfer clientele to full-time professionals for a fee. “I don’t believe part-time agents can do the job,” he said in an interview.”

2 Responses to Realtor Turf War – “Warning! Don’t use a part-time agent.”

  1. My version of this ad would be

    “Warning! Don’t use a part-time (or full-time) agent.”

  2. ROXSANE LENEC

    i absolutely agree.

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