ABC News, Olympic Canary: “Will the Winter Olympics Be a Bust? There is next to no fanfare surrounding these games. There is actually even advertising time still up for grabs, which is virtually unheard of.”

As we’ve said before, Olympic exuberance and Vancouver RE market fantasies are joined at the hip, so we are following the Games with interest. ABC News suggests that the lack of high profile US stars and/or darlings will result in far fewer TV viewers for these Olympics. This is a characteristically US-centric view, but an important point nonetheless, as a large percentage of ad dollars for the Games do come from the US. They point out that ad time is still up for sale, unheard of for an Olympics that takes the stage in exactly one month. -vreaa

‘Will the Winter Olympics Be a Bust?’, a 3 minute television segment from ABC News, aired 10 Jan 2010.

Excerpts -

“So guys, it’s an Olympic year (as it is now every couple of years!), the Winter Olympics are kicking off in Vancouver next month. … Contrary to the usual Summer Olympic promotional blitz, [there is] next to no fanfare surrounding these games. There is actually even advertising time still up for grabs, [which] is virtually unheard of. And so we wondered what exactly is going on.”

“There is no doubt that Vancouver is in the shadow of Beijing.”

“On the eve of an Olympics without readily bankable favorites and thus little if any buzz just weeks shy of the opening ceremonies, the Vancouver winter games could fall flat Stateside.”

“NBC says it could lose hundreds of millions of dollars on this year’s Olympiad with companies like Johnson and Johnson, GM, bank of American and Home Depot deciding not to buy ad time.”

One response to “ABC News, Olympic Canary: “Will the Winter Olympics Be a Bust? There is next to no fanfare surrounding these games. There is actually even advertising time still up for grabs, which is virtually unheard of.”

  1. They say that about the Winter Olympics every time. Unless some ice skaters get into a grudge match or Americans win every event and crap on all the other countries, there is zero interest in watching this in America. This is nothing out of the ordinary. They should put Sarah Palin in the biathlon if they want some viewers.

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